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Free SEO tools

Free SEO tools that agencies can cite, share, and use in reports.

Interactive calculators, generators, and SERP tools built for SEO reporting workflows, proposals, retainers, CTR optimization, and client-ready deliverables.

Report generators

SEO Report Generator

Create a client-ready SEO report outline with source sections, summary bullets, recommendations, and next actions.

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Calculators

Google Search Console CTR Calculator

Calculate organic CTR from Search Console clicks and impressions, then flag low-CTR opportunities.

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Calculators

SEO ROI Calculator

Estimate SEO return from organic sessions, conversion rate, deal value, monthly cost, and close rate.

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Calculators

Organic Traffic Growth Calculator

Project organic traffic growth from a baseline, monthly growth rate, and campaign length.

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Proposal tools

SEO Proposal Generator

Create a practical SEO proposal outline with scope, deliverables, reporting cadence, and pricing notes.

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Calculators

Keyword Opportunity Calculator

Score keyword opportunities using impressions, position, CTR, difficulty, and business value.

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Agency calculators

Monthly SEO Pricing Calculator

Estimate monthly SEO pricing from hours, hourly rate, software costs, margin, and client complexity.

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Agency calculators

Agency Profit Calculator

Estimate agency profit after delivery hours, labor cost, software cost, and retainer revenue.

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Agency calculators

SEO Retainer Calculator

Plan SEO retainers from deliverables, reporting effort, strategy time, and target margin.

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Calculators

Backlink Cost Calculator

Compare backlink outreach costs with expected value, close rate, and risk-adjusted opportunity.

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Checklist tools

SEO Audit Checklist Generator

Generate a focused SEO audit checklist for technical, content, internal linking, reporting, and conversion review.

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SERP tools

Title Tag Preview Tool

Preview title tag length, truncation risk, keyword placement, and benefit wording.

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SERP tools

Meta Description Preview Tool

Preview meta description length, CTA clarity, and snippet risk before publishing.

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SERP tools

SERP Snippet Preview

Preview title, URL, and meta description together as a Google-style search result.

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Report generators

SEO Report PDF Generator

Build a printable SEO report draft with summary, metrics, recommendations, and follow-up actions.

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Performance tools

Core Web Vitals Checker

Check public PageSpeed and Core Web Vitals signals for a URL using the PageSpeed Insights endpoint.

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